The Disney company expressed great satisfaction with the results achieved last year and announced its interest in continuing to expand its presence in Mexico. One of the highlights was the collaboration with the Mexico City baseball team, Diablos Rojos.
This alliance originated from Disney's passion for creating experiences and content for families, combined with the enormous following that baseball has in Mexico. The Diablos Rojos have gained popularity in the sports world due to the excitement and passion they inspire in their fans.
Recently, the Diablos Rojos established a partnership with The Walt Disney Company Mexico, especially with the Star Wars franchise. Luis Lomelí, VP & GM Disney Consumer Products, shared details about this collaboration in an exclusive interview with Publimetro.
Lomelí explained that the alliance emerged a few years ago when the Diablos Rojos proposed joining forces with Star Wars. The combination of these two iconic brands has resulted in incredible stories that have been very well received by the Mexican audience.
The public's response has been very positive, as both brands have a long history and generate great interest among fans. Disney plans to continue exploring new collaborations in the world of football and keep surprising fans with innovative and exciting experiences.
